# Ali Manasra

> Ali Manasra is Lead Product Manager at Al Jazeera Media Network with 10+ years of experience across media, SaaS, travel and AI/ML. He founded Al Jazeera's AI Lab, leads its AI strategy and digital product portfolio (website, mobile apps, streaming), and previously built the Product Management function at Maqsam and led airline e-commerce, AWS migration and API platform work at Expedia Group.

Ali Manasra is open to senior product leadership conversations in AI, data and complex platforms, and to selective advisory work on AI product strategy and platform transformation. Last updated 2026-10-07.

## Key facts

- Role: Lead Product Manager
- Company: Al Jazeera Media Network
- Based: Amman · working in Doha
- Experience: 10+ years
- Focus: AI, data, complex platforms
- Sectors: Media · SaaS · Travel · Fintech
- Languages: Arabic · English
- Studying: DBA, Acacia University
- Email: ali_manasra@hotmail.com
- LinkedIn: https://www.linkedin.com/in/alimanasra

## Site

- [Home / profile](https://alimanasra.com): One-page profile: about, selected work, career timeline, approach, and contact.
- [Selected work](https://alimanasra.com/#work): Three initiatives: the Al Jazeera AI Lab, building the Maqsam product function, and Expedia airline commerce, AWS migration and APIs.
- [Career timeline](https://alimanasra.com/#journey): Roles from 2014 to present, education and certifications.
- [FAQ](https://alimanasra.com/#faq): Direct answers about Ali's experience, AI work, availability and background.
- [Contact](https://alimanasra.com/#contact): Email and LinkedIn.

## Articles

- [What I'd tell anyone starting an AI Lab inside a newsroom](https://alimanasra.com/ideas/founding-an-ai-lab-in-a-newsroom): Lessons from founding Al Jazeera's AI Lab: start with literacy and real workflows, and build evaluation and governance before you scale.
- [Migrations are product work: cloud, payments and CMS](https://alimanasra.com/ideas/migrations-are-product-work): Infrastructure, payment and platform migrations usually fail for product reasons, not technical ones. A practical way to run them, drawn from three I've been responsible for.
- [Building a product function from zero: what to put in place first](https://alimanasra.com/ideas/building-a-product-function-from-zero): What I focused on when I pioneered the Product Management department at Maqsam: listening to customers, explicit ownership, a light cadence, and measurement before process.
- [From ambiguity to direction: the seven steps I use](https://alimanasra.com/ideas/from-ambiguity-to-direction): A practical path from a vague opportunity to an adopted product: opportunity, evidence, direction, alignment, execution, adoption and impact.
- [From prototype to production: why AI demos stall](https://alimanasra.com/ideas/from-prototype-to-production): Moving AI from a promising demo to a reliable product is mostly a product and organizational problem. Where it stalls, and a simple test for each step forward.
- [Practical AI product strategy: five questions before you build](https://alimanasra.com/ideas/practical-ai-product-strategy): How to identify meaningful AI opportunities without mistaking a prototype for a product: five questions I ask before any AI work gets a roadmap slot.

## Optional

- [Full profile in Markdown](https://alimanasra.com/llms-full.txt): Everything on this site as one Markdown document, including all roles, work, FAQ and articles.
- [LinkedIn](https://www.linkedin.com/in/alimanasra): Professional profile.
- [Sitemap](https://alimanasra.com/sitemap.xml)